Breaking Frames
From MAGA Lapdog to Trump's Worst Enemy
Summary: This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but
Breaking Frames
From MAGA Lapdog to Trump's Worst Enemy
Summary: This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but
Trump’s Fake Emergency Playbook Exposed
He’s deploying troops for the worst possible reason. Here’s how the “state of exception” works — in 2 minutes.
Is Trump's DC takeover an 'Epstein Escalation'?
Is Trump sending the National Guard into Washington D.C. to “distract” from the Epstein scandal? Or is he doing
Don't get framed
Subscribe
Latest
Mamdani's Viral Success Challenges Democratic Party Strategy
Zohran Mamdani's New York City mayoral campaign is cracking the code on authentic political messaging that actually moves
Freedom
Fascism Thrives on Silence. Today, We March
‘A crucial part of combating fascism is refusing to be silent.’
Breaking Frames
How Donald Trump Rolled Bill Maher
Bill Maher says he didn’t “go MAGA” after dining with Trump — but he spent his HBO monologue mocking liberals and softening Trump’s image. Here’s how he got played.
2025
What 'Weird' Reveals About the Democrats' Messaging Crisis
There are no magic words. But moral attacks your base loves are the core of a winning strategy.
Elon Musk
Book Club! Plus: New Yorker interview
FrameLab book club members: Please scroll to the bottom for an update. Over the past year, I have written a
Freedom
Trump Fears Protest Power. Here’s Why He Can’t Stop It
3.5%: The Power of Small but Mighty Movements
Here's what you said. Plus: Book Club update
For those participating in the FrameLab Book Club today at 11 a.m. PST today, here is the Zoom link.
Breaking Frames
Framing Power: How Political Metaphors Shape Democracy
In today's newsletter: First, a short (3 minute) analysis of how the New York Times used a troubling