About FrameLab

FrameLab is a newsletter about politics, language and your brain. It was founded by Dr. George Lakoff and Gil Duran in 2017 (as the FrameLab podcast).

Our goal with FrameLab is to help our readers understand how political language works, and to illuminate the key frames in our political discourse – ideological structures that are often hiding in plain sight. We also analyze and deconstruct propaganda tactics which, unfortunately, are accelerating in the digital age.

We aim to always keep FrameLab paywall-free because we believe people deserve access to this information. And though we cherish each and every one of our free subscribers, it's our paid subscribers who make our work possible.

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