Will Bunnett - FrameLab

MAGA Plans Fake Emergency To Rig Midterm Elections

Donald Trump’s MAGA movement can’t win the midterm elections—so now they’re plotting to steal them. The

Gil Duran Feb 26, 2026

Strongman, Weak President

With his poll numbers sinking to historic lows, Donald Trump is failing—again. Trump, the sequel, features the corrupt and

L O L G O P Feb 18, 2026

Coinbase Super Bowl Ad Tells Truth About Crypto—Accidentally

When your ad is rooted in emotional fraud, you’ve accidentally told the truth about your industry’s business model.

Gil Duran Feb 9, 2026

Will Bunnett has spent 20 years in political psychology and Democratic digital communications. He co-founded and ran Clarify Agency, led content strategy for Barack Obama's Fight the Smears, and tells a couple jokes his kids like.

1 article

Breaking Frames

Counter the Spread of ‘Redpill’ Masculinity by Guiding Men to Grow

Toxic redpill masculinity leaves men weaker and more isolated. Counter it by reframing male strength as protecting and serving others.

Will Bunnett Jul 30, 2025