Toxic redpill masculinity leaves men weaker and more isolated. Counter it by reframing male strength as protecting and serving others.
Zohran Mamdani's New York City mayoral campaign is cracking the code on authentic political messaging that actually moves
Donald Trump is currently in a hell of his own making. For years, he amplified conspiracy theories about pedophile sex
Zohran Mamdani's New York City mayoral campaign is cracking the code on authentic political messaging that actually moves people.
His videos consistently hit millions of views because he lets genuine emotion and moral conviction drive the content.
For example, he makes viewers feel things like the injustice of unaffordable halal cart prices and the possibility of a more caring city.
Internal campaign data shows 50%+ of viewers aren't even his followers, proving that real moral authenticity breaks through algorithmic barriers better than cautious, focus-grouped messaging.
The key insight: Mamdani gas figured out how to embed moral narratives into everyday policy discussions. He turns wonky governance into emotionally resonant messages about fairness and community care that people genuinely want to share.
Read more from Greg Sargent at The New Republic:
Whatever happens in the mayoral race, Mamdani is already making a major contribution to a huge debate among national Democrats: over how to compete digitally in the age of Donald Trump. Much of this debate has turned on how to use paid digital spots in nontraditional ways and how to empower influential “Joe Rogan of the left” podcasters—or some other similar network—to achieve the penetration into the culture that matches whatever it is Trump achieved, which is elusive and hard to define.
But the Mamdani campaign seems to be achieving a version of this penetration with unpaid social media videos that communicate directly with voters.
Greg Sargent
Gil Duran
Subscribe