FrameLab Podcast: How to win in 2024

Just in time for 2024, here’s a new episode of the FrameLab podcast!

We often get asked the question: What should Democratic leaders be saying in order to win?

Paid subscriptions make our work possible. Please join hundreds of FrameLab readers in becoming a paid subscriber today.

Fortunately, Dr. Lakoff has written extensively about exactly how Democrats and progressives need to frame their arguments. And if we had to boil it down to two short phrases, they would be “Democrats stand for freedom” and “Democrats are for the people.”

A new poll conducted by Change Research for FutureMajority.org validates this advice. It finds that “movable” voters need to hear how Democrats will protect — and expand — freedom and democracy. They need to understand that the Democratic agenda works “for the people,” unlike the Republican agenda, which serves the wealthy, the powerful and, increasingly, Vladimir Putin. And they need to focus on framing a positive vision for the future, not just on the negatives of you-know-who.

Click the image below to hear the full conversation with pollster Stephen Clermont. Dr. Lakoff weighs in with his analysis in the second half-hour. Or listen and SUBSCRIBE wherever you get your podcasts:

• The FrameLab podcast on Apple Podcasts
• The FrameLab podcast on Spotify
• The FrameLab podcast on Soundcloud

Authoritarians are spending millions on propaganda to end democracy. Help FrameLab fight back by becoming a paid subscriber today. The choice is yours!

FrameLab  is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.