Some Jedi Mind Tricks

Some Jedi Mind Tricks
Some Jedi Mind Tricks

In Episode 8, George and Gil discuss six cognitive illusions/effects used by advertisers, marketers, and propagandists to influence public opinion. These include: The Clustering Illusion: The Social Proof Principle: The Reciprocity Principle: The Authority Bias The Story Bias The Forer/Barnum Effect Works Referenced: Influence: The Psychology of Persuasion by Robert Cialdini The Art of Thinking Clearly by Rolf Dobelli Women, Fire, and Dangerous Things: What Categories Reveal About the Mind by George Lakoff,_Fire,_and_Dangerous_Things

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