Truth Melt: Never Lead With the Lie
“The first frame gets the advantage.” When the headline is all many people read, whatever comes first becomes the story.
Gavin Newsom
7 articles
Gavin Newsom
What Is Gavin Newsom Doing?
Does the California governor's right-wing pivot make any sense?
2025
Trump wants him arrested. JB Pritzker is breaking through
Over the next few weeks, FrameLab contributor Jason Sattler will examine how Democrats are communicating in this era of Trump
Breaking Frames
From MAGA Lapdog to Trump's Worst Enemy
Summary: This is an information war. Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but
Breaking Frames
Trump’s Fake Emergencies Follow Authoritarian Playbook
“Trump Declares Dubious Emergencies to Amass Power, Scholars Say.” That’s a headline from a story in the New York
Breaking Frames
Is Sexism Gavin Newsom’s 2028 Presidential Strategy?
In this edition of FrameLab: A look at Gavin Newsom's sexist strategy for 2028. A FrameLab book club
Breaking Frames
Gavin Newsom’s Podcast Is a Political Disaster
The Art of the Flail: A big lesson for Democrats
Breaking Frames
Gavin Newsom and the MAGA Democrat Trap
Why the California governor's MAGA pivot won't work