FrameLab Podcast: Kamala Harris, Joy and the Freedom Frame

In the latest episode of the FrameLab podcast, we discuss how Democrats have unlocked a powerful tool for political communication: the freedom frame.

Click here to listen now on Apple Podcasts:

22. Kamala Harris, Joy and the Freedom Frame

George Lakoff and Gil Duran discuss the Democratic Party’s reclaiming of “freedom” as the main frame of the Kamala Harris campaign.

Apple Podcasts

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Trump is totally NOT weird

Here's a funny post from FrameLab reader Ellen Ripley, who noticed that some Trump fans were breaking a basic rule of framing with these weird signs.

By insisting that Trump is "not weird," they automatically force people to think of "Trump" and "weird" – just as Richard Nixon forced people to think of him as a crook when he declared "I am not a crook."

Is it just us, or are the Republicans getting worse at this?

Remember: "When you negate the frame, you evoke the frame."