“Cultural heroin.” JD Vance on Donald Trump
Ten years ago today, JD Vance published an essay that called Donald Trump “cultural heroin” and “an opioid of the
George Lakoff and Gil Duran discuss freedom
In the latest episode of the FrameLab podcast, we discuss how Democrats have unlocked a powerful tool for political communication: the freedom frame.
Click here to listen now on Apple Podcasts:

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Here's a funny post from FrameLab reader Ellen Ripley, who noticed that some Trump fans were breaking a basic rule of framing with these weird signs.

By insisting that Trump is "not weird," they automatically force people to think of "Trump" and "weird" – just as Richard Nixon forced people to think of him as a crook when he declared "I am not a crook."
Is it just us, or are the Republicans getting worse at this?
Remember: "When you negate the frame, you evoke the frame."
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