Donald Trump, J.D. Vance, Elon Musk, Ted Cruz and the entire Republican Party launched an ugly new racist strategy
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George Lakoff and Gil Duran discuss freedom
In the latest episode of the FrameLab podcast, we discuss how Democrats have unlocked a powerful tool for political communication: the freedom frame.
Click here to listen now on Apple Podcasts:
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Here's a funny post from FrameLab reader Ellen Ripley, who noticed that some Trump fans were breaking a basic rule of framing with these weird signs.
By insisting that Trump is "not weird," they automatically force people to think of "Trump" and "weird" – just as Richard Nixon forced people to think of him as a crook when he declared "I am not a crook."
Is it just us, or are the Republicans getting worse at this?
Remember: "When you negate the frame, you evoke the frame."
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